Meet the Women Behind Wild Flowers
Sisters Emily and Lucy are the heart of Wild Flowers — just 13 months apart and a lifetime intertwined.
They’ve walked side by side through joy, challenge, and everything in between. So when Emily stepped away from her corporate path in December 2024, it felt only natural to build something meaningful together — a business, and a future, rooted in purpose.
Together, they bring soul and structure to Wild Flowers — blending creativity, care, and connection across continents.
Get to know us
Lucy Allport Holmes
Co Founder
Dubai, UAE
In Dubai, Lucy drives our growth through marketing and partnerships — the force behind everything blooming.
Emily Fitzgerald
Co Founder
New York City, USA
Based in NYC, Emily leads the design and facilitation of our workshops and serves as our in-house Coach.
Lucy on Wild Flowers Wild Futures
“When Em, with some hesitation, tiptoed around the idea, in that typical British way, I saw something unique with potential to bring us together, finally, after years of being apart, missing each other, and missing opportunities to collaborate. As sisters, Em and I can acknowledge that we need each other: we always have, but that through the lens of a business, we have what feels to be a needed balance of attributes and value adds that can bring Wild Flowers to life.”
Emily on the Wild Flowers Wild Futures coaching experience
“I set out to design a coaching experience where the client would never feel alone, and one where play, creativity, and learning would be part of the experience as much as a rigorous futures design journey. I visioned a colorful, infinite space of ideas: and the Futures Canvas was born: no more print outs from management books, or bits of notes you lose in the bottom of your bag: you have a monument to your work starting from day one!”